The Brouhaha Over Colin Kaepernick’s Nike Ad

 

Trump’s ‘Deplorables’ as Hillary Clinton so aptly named them, are indeed, ‘deplorable’.

Nike shoes burned, defaced over Colin Kaepernick’s ‘Just Do It’ ad

Kaepernick’s attorney Mark Geragos announced the endorsement deal on Twitter, calling Kaepernick an “All American Icon.” Kaepernick also posted a Nike ad featuring his face and wrote: “Believe in something, even if it means sacrificing everything. (Hashtag) JustDoIt”

About 33 percent of Americans say they are more likely to view a brand favorably if it supports the right for protesters to kneel during the anthem, but they’re outweighed by the 38 percent who said they’re less likely to view the brand in a positive light.

Yet those views can depend on demographics, with the research company finding that Trump voters are most likely to object to brands who support anthem-kneelers. About seven out of 10 Trump voters said they’d spend less money with a brand that supports the issue.

On the other hand, Nike may not be targeting Trump supporters, given that fashion and athletic brands tend to target younger and more diverse demographics.

I worked in corporate strategy at Nike for years. Nike’s most loyal and lucrative core consumer? Black youth. Not the Trump supporter cutting his socks with pruning shears. #NikeBoycott? The company is laughing its way to the bank.
— Fonda Lee (@FondaJLee) September 4, 2018

Now I generally don’t go in for brand names, but even I am going to purchase a Nike t-shirt even if this is just a publicity stunt, but then I am no Trump supporter who will soon not be able to purchase a can of beans, much less Nike ANYTHING! When Trump finishes with his base, they will be lucky to have any teeth left in which to bite into an apple, not that they will be able to afford an apple or an Apple product, much less a Nike product. They will not have food stamps, medical coverage or a roof over their heads. All they will have is Trump’s assurance that they are being patriotic because of their blatant racism, prejudice, bigotry and hatred aimed at people who happen to have melanin in their skin. But he will not care when they must find a box and locate a bridge underneath which they must then place said box. Someone, hand them an empty Nike box because maybe then, they can keep at least one sock-less foot dry.

It is quite laughable that a draft-dodging, racist misogynist like Donald Trump, can stand somewhere and drone on and on about what patriotism means and who is disrespecting U.S. military troops when he received five deferments from the military draft during the Vietnam War, including one medical exemption for a problem with his heels. He certainly does not seem to have a problem with his heels now seeing as it has been estimated that Trump has spent 25% of his time in office playing golf and the other 75% on Twitter tweeting about who is badmouthing him and disrespecting him by not taking his tantrums seriously thanks in part to a self-inflated ego.

Trump’s supporters’ fashion statements all tend to lean to confederate flags, sheets, hoods and guns and so Nike should do well since Nike does not produce what Trump’s supporters need in order to promote racism, hatred, bigotry and prejudice. And as this brouhaha blows over, any decrease in value of Nike stock, will only be temporary and the company is very much aware of this and so there is no nail-biting taking place at Nike. Nike, in fact, expected these events.

Kaepernick’s football career may very well be over, but since his Nike endorsement isn’t, he will not have to worry about sitting underneath a bridge next to a Trump supporter who will be underneath a bridge living in a box or a tent thanks to Trump’s economic policies that have negatively impacted his base while at the same time, handed billions to his corporate cronies. Since racism, bigotry and prejudice trump’s logic and reality in the eyes of Trump’s supporters, the hardships that are coming down the pike they will inevitably face will hit them hard. But maybe they will fall softly, cushioned as they are by the cloud of racism, bigotry and prejudice that surrounds them. I think they shall regret burning their Nike sneakers since “The Farmer’s Almanac” predicts a most seriously cold winter and the Nike corporate brand will continue to be sported by golf pros, NFL pros, NBA pros and of course, everyday, average people like myself.

And for those people who suggest that Trump’s supporters are just fighting back against the status quo; those who have ignored them for decades and refused to listen to their pleas for good paying jobs to feed their families and so forth and so on, other groups are faring much worse, but they have yet to take to the streets in an attempt to terrorize innocent people. Have the Indians, indigenous to this land acted in the manner of Trump’s supporters? Indeed, they have not and yet their plight is a millions times worse than the poorest Trump supporter’s. And what about the poor Black children who are living in squalor in projects or in bedbug ridden homeless shelters? Their parents have not taken to the streets in an attempt to terrorize others. I get seriously tired of excuses being made for people who support Trump because their support of him is based solely on the fact that he emboldens them to act out on their belief that they are ‘white supremacists’. People who are down and out and who wish to fight back against those who they think made them so, would not incorporate racism, hatred and bigotry while doing so, they would include everyone who is also down and out thanks to the very same ‘elites’ who are responsible for the massive wealth inequality we are experiencing. There is no group that is going to be left out of the next Depression, looming over the horizon.

Burning and defacing products is not going to bring lost jobs back. Hating people because of the color of their skin is not going to bring jobs back. Hailing Donald Trump as your savior will not make him your savior because the only thing Trump is out to save is his status in the corporate world and that of his cronies and Trump supporters, you are not in that world and you never will be. Trump could give a rat’s ass about you and your families, but because you are blind to everything beyond your feral racism, prejudice and hatred, you cannot see what is right before your very eyes, but one thing you will do and that is to feel the cold when it bites your ass because no matter how hot it is right now, winter IS coming and so are more budget cuts to social programs that would have helped your racist ass!

2 thoughts on “The Brouhaha Over Colin Kaepernick’s Nike Ad

  1. Wow, very powerful post, Shelby. I especially like this paragraph, where you emphasize that Trump’s supporters will be the most hurt by his policies:

    “When Trump finishes with his base, they will be lucky to have any teeth left in which to bite into an apple, not that they will be able to afford an apple or an Apple product, much less a Nike product. They will not have food stamps, medical coverage or a roof over their heads. All they will have is Trump’s assurance that they are being patriotic because of their blatant racism, prejudice, bigotry and hatred aimed at people who happen to have melanin in their skin. But he will not care when they must find a box and locate a bridge underneath which they must then place said box. Someone, hand them an empty Nike box because maybe then, they can keep at least one sock-less foot dry.”

    That is so sad but so true. I wonder what we have to do convince hapless right wing bigots to read your blog? On the other hand, perhaps they deserve what’s coming to them.

    Liked by 1 person

    1. Dr. Bramhall, I do not believe that Trump’s rabid supporters would read anything I wrote and with that having been stated, I sincerely believe that “they deserve what’s coming to them” because I am not the only one who has suggested that they cannot “see the forest for the trees.” Hatred, bigotry, prejudice and racism will not keep a body warm when winter arrives, nor will it cure gum disease or any other physical or mental illness and it most certainly will not stock a pantry or a fridge. And so how Trump’s supporters expect to ‘support’ themselves once Trump and his Administration slashes the hell out of social programs that many Trump supporters depend on and quite actually NEED, I don’t know nor do I care. That is something they are going to have to figure out.

      And Dr. Bramhall, thank you for that most wonderful compliment on this post! It is much appreciated as I am sure you know.

      Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s